Bitfocus strengthens team to support growth of its award-winning control solutions

Oslo, Norway

Bitfocus, the specialist in media control and monitoring, has boosted its sales resources still further by welcoming Tarald Moe Bjølseth. He will lead the company’s relationships with enterprise customers as key account manager for Europe and Africa.

Bjølseth started his media career as a Steadicam assistant, which led him into the world of live production. He spent more than six years with outside broadcast specialist NEP before joining Norwegian national broadcaster NRK. In both roles he led technical operations on major live broadcasts, as well as being involved in innovative projects: at NRK he was part of the team which developed a virtual control room, based on the Apple Vision Pro environment.

“I’ve known Ole-Andreas for more than ten years and worked with him on projects in the past,” Bjølseth said. “With the release of the enterprise edition of Buttons, there’s a real need for deeper enterprise expertise, and I’m pleased to bring my experience to support that expansion. I’m looking forward to the challenge.”

Ole-Andreas Løvland, CEO of Bitfocus added “Tarald’s career has been around production innovation, about managing change in workflows and delivering real efficiencies. That is exactly what we are seeking to achieve with Buttons. Tarald will be showing potential users just what can be achieved through our intuitive, user-friendly software that simplifies control, boosts interconnectivity and builds in reliability, leading to fewer people being able to create much more.”

Bitfocus Buttons is a software platform that allows users to develop simple, elegant and logical user interfaces for large multi-vendor infrastructures. Key to the platform is a library of more than 700 interfaces to third-party devices, meaning that users are free to choose the right products to deliver the quality and functionality their programme requires, while creating precisely the control environment they need to support their creativity.

Bjølseth steps into his new role as Bitfocus continues to build momentum, recently recognised with the IABM Pro AV Changemaker Award. The company has also introduced version 1.2 of Buttons, which includes a free tier that allows users to explore its capabilities in real-world applications.

Bitfocus (bitfocus.io) is a small and open-source friendly Norwegian company that aims to control and monitoring across AV and broadcast environments. With a background rooted in real-world production challenges, the team focuses on building intuitive, practical tools that help professionals manage complex systems with ease.

Bitfocus first developed Companion, an open source tool powerful control more accessible to a wide community of users. Building on that foundation, it has now introduced Buttons, a fully supported, paid platform designed for larger and more demanding environments. Buttons combines enterprise-ready features like secure access, dynamic routing and SNMP monitoring with the intuitive user experience Bitfocus is known for, offering a scalable, flexible solution trusted by professionals worldwide.

Bitfocus company contact
Ole-Andreas Løvland CEO, ole@bitfocus.io, +47 918 60 009

Bitfocus media contact
Liv Jefferys, Manor Marketing, liv@manormarketing.tv, +44 7774 794201