CORSAIR, parent company of Elgato, takes a minority stake in the rapidly growing media business
Bitfocus, the specialist in media control and monitoring, has received a further boost to its plans for continuing growth, particularly in Europe and North America. CORSAIR Gaming Inc (Nasdaq CRSR) has made a minority investment into the business, adding further resources.
Corsair is a leading provider of high-performance equipment for gamers, streamers and content creators. That includes Elgato, a long-term Bitfocus partner, providing hardware control surfaces which are ideally paired with the company’s software. The original Bitfocus platform, Companion, became known as the perfect partner for the Elgato Stream Deck. Buttons, the enterprise-class platform built on Companion, continues that symbiotic relationship, with the Stream Deck Studio now the first hardware controller specifically designed for use with Buttons in a professional media environment.
Buttons is a powerful workflow designer and software-defined management layer, bringing complex multi-vendor technology stacks under simple, logical, secure, reliable control. It is now widely used across the media industry, in AV installations and events, corporate and houses of worship systems, and in the most critical broadcast applications.
Premium sports broadcasters on both sides of the Atlantic rely on Buttons to provide intuitive, secure and flexible control of dynamic media technology systems to deliver rich content to audiences. The Bitfocus Connections Program ensures key technology partners are closely involved with the continuing evolution of Buttons, with leading media technology vendors including Sony, Sennheiser, Bolin and Utah Scientific already playing an active role.
“Buttons has really hit the sweet spot with broadcasters, streaming services and production companies,” said Ole-Andreas Løvland, Bitfocus CEO. “We are in a really exciting place, working with some of the most high-profile names in the industry. Bringing in additional investment from Corsair will go a long way to support our continued growth, ensuring we can provide the development resources we need to keep up with our growth, as well as supporting users in the US and Europe.”
“What Corsair brings – and a generic investment company would not – is a real understanding of the fast-changing media market,” Løvland said. “Through sharing experiences we will accelerate innovation in both companies to meet the growing demands of the industry, but at the same time Bitfocus will remain an independent business, controlling its own destiny, and most important committed to the open ecosystem which has been our core since the very beginnings of Companion.”
Thi La, CEO of Corsair, added “In formalizing our relationship with Bitfocus we can benefit from doing R&D and a shared go-to-market approach. Bitfocus brings remarkable skills and experience to the table, and we are excited by the prospects of sharing in its continuing success.”
About Bitfocus
Bitfocus (bitfocus.io) is the Norwegian powerhouse redefining how the world controls and monitors complex AV and broadcast environments. Founded by pioneers in real-world production, the team specializes in building intuitive, high-performance and practical tools designed to solve the industry’s most demanding workflow challenges.
Bitfocus first revolutionized the market with Companion, the industry-standard software that brought professional control to a global community. Today the company leads the way with Buttons, an enterprise-read platform engineered for mission-critical reliability. By combining secure access, dynamic routing and SNMP monitoring with its signature user-centric design, Bitfocus delivers the scalable, flexible solutions trusted by the world’s most elite broadcast and live event teams.
About Corsair
Corsair (Nasdaq: CRSR) is a leading global developer and manufacturer of high-performance gear and technology for gamers, creators and PC enthusiasts. With CORSAIR PRO, the company is extending its system design and performance expertise into AI infrastructure, delivering workstations and server platforms built for modern compute workloads. From award-winning PC components and peripherals to premium streaming equipment and smart ambient lighting, Corsair delivers a full ecosystem of products that work together to enable everyone, from casual gamers to committed professionals, to perform at their very best.
Corsair also sells products under its Elgato brand, which provides premium studio equipment and accessories for content creators and professional broadcasters; SCUF Gaming, which builds custom-designed controllers for competitive gamers; Fanatec, a leading sim racing hardware brand; Drop, the leading community-driven mechanical keyboard brand; and ORIGIN PC, a builder of custom gaming and workstation desktop PCs.
